title: "Email Deliverability Best Practices"
Follow these steps to improve inbox placement and engagement for campaigns.
Step 1: Authenticate your sending domain
- Instruction: In Settings → Email, verify your sending domain and add SPF/DKIM records as provided.
- Expected: The platform reports the domain as verified.
- Why it matters: Authentication signals to inbox providers that your messages are legitimate.
- Troubleshooting: If verification fails, ensure DNS records were added exactly and wait for propagation.
Step 2: Use clear sender names and subjects
- Instruction: Use your brand name as the From name and write concise, expectation-setting subject lines.
- Expected: Improved open rates and fewer complaints from recipients.
- Why it matters: Clear sender identity reduces confusion and increases trust.
- Troubleshooting: Avoid using spammy words or excessive punctuation in subject lines.
Step 3: Segment and limit frequency
- Instruction: Segment audiences by engagement and reduce send frequency for less-engaged groups.
- Expected: Lower unsubscribe and complaint rates with higher relevance.
- Why it matters: Better targeting preserves sender reputation and engagement.
- Troubleshooting: If engagement remains low, refresh creative or re-engage with a re-permission campaign.
Step 4: Monitor bounces and complaints
- Instruction: Regularly review bounce and complaint reports and remove or suppress problem addresses.
- Expected: Lists remain clean and deliverability improves.
- Why it matters: High bounce and complaint rates damage sender reputation.
- Troubleshooting: Use suppression lists and double opt-in for higher-quality lists.
What success looks like
- Higher inbox placement, improved open/click rates, and lower complaint rates.