title: "Funnels Overview" order: 14
Understand funnel structure and where to focus optimization to improve conversions.
Step 1: Review funnel pages and steps
- Instruction: Open a funnel and inspect each step (landing, form/booking, thank-you).
- Expected: You can map the visitor path and confirm where conversions happen.
- Why it matters: Identifying drop-offs shows where to prioritize tests.
- Troubleshooting: If steps are missing, confirm published pages and funnel configuration.
Step 2: Optimize the hero and CTA
- Instruction: Test stronger headlines and a single clear CTA.
- Expected: Improved click-through and form completion rates.
- Why it matters: Clarity in the first view affects the entire funnel’s conversion.
- Troubleshooting: Run one test at a time to measure impact.
Step 3: Shorten forms
- Instruction: Only ask for essential fields on initial capture; collect enrichment later.
- Expected: Higher conversion on the first touch.
What success looks like
- A small set of high-value funnels instrumented and reporting consistently.