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tracking-and-analytics-setup

title: Tracking and Analytics Setup description: Configure tracking, events, and reporting to measure performance and optimize funnels.

Tracking and Analytics Setup

This guide walks through enabling analytics across your site and funnels, including event tracking and reporting.

Prerequisites

  • An analytics property (e.g., GA4) created and available.
  • Access to your site’s layout or tag manager.

Install the Analytics Tag

  1. Add the analytics script to your site’s global layout.
  2. Initialize the tag with your property ID.
  3. Verify page views are recorded.

Define Events

  • Identify key actions: form submits, purchases, signups, video plays.
  • Use consistent event names and parameters.
  • Map events to conversion goals where relevant.

Implement Events

  1. Fire events on meaningful user actions.
  2. Include parameters like form_name, value, and status.
  3. Test events using your analytics debugger.

Reporting and QA

  • Validate conversions and attribution windows.
  • Build dashboards for weekly reviews.
  • Compare results by channel, campaign, and device.

Maintenance

  • Review event taxonomy quarterly.
  • Remove deprecated events and update docs.
  • Monitor for tag changes or regressions after releases.
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